Kevin Hart is not only the funniest man alive, but probably the fittest comedian in the game. Put the two together and we get “What The Fit”. A show that features Kevin Hart and celebrity guests tackling various workouts. Set to premiere exclusively on Hart’s Laugh Out Loud channel on YouTube, we knew we had to create a graphics package that can keep up with the laughs and the reps.
Geared towards heavy mobile usage, I led a team to brand the show graphics to read instantly without compromising aesthetically pleasing and nuanced design. We had lots of fun helping “What The Fit” claim a unique position in one of the most coveted and crowded market place for contents nowadays.
Produced at Midnight Sherpa
For YouTube