This YouTube original series features aspiring singers competing to win the chance to sing a duet with their idols. I had great opportunity to direct and design identity of the show. With face swaps between an idol and aspiring singers, this concept playfully illustrate theme of the show, the allure that any user can become the star. Bold and clear structure achieves great legibility accommodating its significant mobile consumption of the content. Whimsical use of mixed typography and emojis along with exuberant colors establish the kitsch look that attracts the show's primary audience/participant, millennials.
I was fortunate to work with super-talented designers, Tian Wang and Mier Lee. We developed the entire package, including logo design, title animation, banners, lower thirds and more.
Produced at Midnight Sherpa
For YouTube